13.4x peak return on ad spend · 30 days · 2 levers: offer and creative
The challenge
A fashion and accessories store was spending on Meta ads with uneven results. Single-product ads brought orders, but order values were low and the cost of each sale ate into margin.
What we did
- Combo offers: we built bundles of products that customers already bought together, raising order value without heavy discounting.
- Broad Advantage+ testing: instead of narrow interest targeting, we let Meta find buyers while we controlled the offer and the creative.
- Offer-led creative: ads showed the full combo, the saving and the look, so the value was clear in the first seconds.
The results
Over 30 days, the campaign reached a peak return on ad spend of 13.4x, with higher average order values than single-product ads.
The lesson
Offers are a growth lever as powerful as targeting. When the offer is strong and the creative makes it obvious, broad targeting can find the right buyers efficiently.
Want results like these?
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