Paid social and search can scale a DTC brand fast, or burn its cash fast. The difference is the planning behind the spend. We start from your margins and your break-even return on ad spend, fix tracking, and then build campaigns and creative that grow revenue at a cost you can afford.
We manage Meta, TikTok, Google, Snapchat and Pinterest for brands in the US, UK and UAE, and we report on what matters to the business: revenue, new customers and contribution margin.
What’s included
What we do
01
Audit & tracking
Pixel, Conversions API, GA4 and attribution checks so every platform learns from accurate purchase data.
02
Strategy & budgets
Margin maths, break-even ROAS, budget split by channel and a clear plan for testing and scaling.
03
Campaign management
Account structure, Advantage+ and manual campaigns, bidding and daily optimisation by senior media buyers.
04
Creative testing
A steady flow of new angles, hooks and formats every week, tested in a structured way.
05
Search & Shopping
Google Search, Performance Max and Shopping campaigns that capture people already looking for your products.
06
Revenue reporting
Weekly updates and a monthly review of revenue, blended ROAS, new customers and next steps.
How we work
How it works
01
Audit
We review your accounts, tracking, creative and results to find what is working and what is wasting budget.
02
Plan
Targets, budgets and a testing roadmap based on your margins, stock and growth goals.
03
Launch & test
New campaign structure and fresh creative, with weekly tests of angles, offers and audiences.
04
Scale
Budget moves to proven winners, gradually, while new creative keeps costs stable.
The outcome
How we keep campaigns profitable
Targets set from your contribution margin, not vanity metrics
Enough to give the platforms regular purchase data. As a guide, your main campaign should be able to spend at least two to three times your target cost per purchase each day. We will recommend a budget after the audit.