8.81x purchase ROAS · 131 purchases · 1 campaign
The challenge
An e-commerce store wanted to know whether Meta ads could be profitable for its range, without a large testing budget.
What we did
- Clean purchase tracking: pixel and Conversions API checked so the campaign optimised for real purchases.
- A simple structure: one purchase-optimised campaign, so budget and learning were not split across many small ad sets.
- Strong creative: product-in-use visuals and clear benefits, refreshed as performance changed.
The results
The campaign generated 131 purchases and returned 8.81x its ad spend in purchase value.
The takeaway
Simple, well-tracked campaigns with good creative often beat complex setups. Read more in our guide to Meta ads for Shopify stores.
Want results like these?
Marksol is a senior e-commerce growth team for DTC brands in the US, UK and UAE. Book a free audit and we will show you where your next growth will come from.